BTL
BTL
4G+ Movistar
(BTL - Publicis Dialog)
Transcendence
This event allowed to close the gap between imagination and reality, causing impact on people who lived through the experience, making what they share with the community in social networks: "Did you see what Movistar did?
Imagination + creativity = Innovation
How did we do?
Doing different triggers that caused impact on the audience and which can be reminded in time.
4G + technology is the new world to discover and present unexpectedly in Venezuela.
Event Eposak-Marriott
(BTL - Publicis Dialog)
Event Eposak-Marriot
Objectives
- Fundraising
- Promote the Venezuela´s tourism potential, giving visibility to the Marriott Hotel promoting this sector
What we wanted to do?
Talk about Venezuela, is to talk about tourism, which is why we want to develop an event that serves as a living experience to expose communities with tourism potential in the country.
Starting Point
The intention is that this event is the first of many on the same idea:
Give out about its potential for Venezuela in the area of sustainable and experiential tourism, and promote the support of Hotel Marriott to these initiatives through the work of the Funcación Esteban Torbar.
We want to create a name that lasts over time and can remain effective in future editions. This will allow people to remember and keep in mind that when they talk about tourism, we are the first choice they have in mind.
A date with tourism
