ATL
ATL
Nestlé Contigo
(ATL - Publicis)
Description
Concept: I decide well
Two commercials where it seems that is a trade like any other, set in a kitchen and our protagonist (mother) is questioned about feeding their children.
We will see that the screen goes away and discovered that this question is part of the website www.Nestlecontigo.com. As the question is answered Mother navigation within the site is displayed.
At the end of trading, then answer the question, we go back to the kitchen where the family is being fed properly and are invited to visit the site.
Movistar 4G+
(ATL - Publicis)
Description
Concept: At the speed of your imagination.
As part of a proposal for Movistar, Publicis created a team with members from Spain and Venezuela, where we created a 360 idea, which could sell what would be the new product that would arrive in Venezuela: 4G +. Under the concept of "at the speed of your imagination" we created a strategy that showed the virtues of a speed without limits, as well as the things we imagine. That's why we wanted to capture in a tv spot, all that imagination that is active whenever we walk down the street, making our day to day a more fun time. All thanks to the new navigation speed that only Movistar could offer.
Nestlé 150 años
(ATL - Publicis)
Concepto
Nuestra mayor celebración es tu bienestar
Description
Una pieza que responde a la necesidad de crear un comercial conmemorando los 150 años de Nestlé. Un brief con exigencias hechas desde Suiza, donde debíamos transmitir la esencia de una empresa que llega a más de 191 países.
One Second
One World
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(ATL/Digital - Publicis)
This idea was chosen by Publicis Spain to participate in a digital tender Movistar.
Concept
One second, one world
This year the earth gives us one more second ... one more second of life.
Then ... why not take advantage of this second more to give back to our planet?
The earth Gives you one more second. Donate it to the earth.
Maybe a second is not much but adding seconds can go around the world.
31,556,926 seconds is what it takes for the earth to reach a year, but this time we must add 1 more second.
What do we do?
Branding
We know that Movistar for each branch in the world has its website, Facebook, Twitter, finally, each individually lives. The idea is to create a single web portal Movistar for a good cause: to achieve likes = 31,556,926 seconds to turn our planet.
How are we going to achieve?
Develop global campaigns to reach the goal 31,556,926 likes = seconds. The intention is for people to access the web portal are achieved with a question:
Do you want to give one more second to Earth?
If we reach the goal, Movistar will be making a donation to the World Wildlife Fund WWF, which this year is developing the campaign Earth Hour in various countries on the subject of global warming.
After the answer is yes, you can see the countdown to reach the goal with all the information campaign count.
If we reach the goal, Movistar will be making a donation to the World Wildlife Fund WWF, which this year is developing the campaign Earth Hour in various countries on the subject of global warming.
After the answer is yes, you can see the countdown to reach the goal with all the information campaign count.
Each country will place screens in strategic locations where shown at the time how many seconds have towards the earth. This will draw attention and create a climate of healthy competition that will drive visitors within the portal.
How would influence this campaign sales data plans?
Thinking that in union there is strength. The idea is to create a global data plan, which serves to any country where Movistar is present.
If in a second we collaborate with the planet, imagine what you can do with your seconds to activate the EcoPlan +1.
Those who activate the Eco Plan will be giving a +1 to the second planet.
Similarly, those who activate the plan will be directed to the website where you can check which has worked the second most who have paid the planet. Also, we are promoting the use of data to provide, as in any other plan, infinite possibilities to connect.
One more second ...
one more detail ...
To achieve the goal of 31,556,926 likes = seconds get a record of visits to the portal. However, we expect to exceed that figure. By accessing the counter it is likely to have already surpassed our main registration. These people equally participate, because although our counter has reached 31,556,926 seconds development level, the count does not stop. It is likely that while the initial goal there was to go around the world again, end up giving it 2, 3 or 4 times, which serve as input to close our campaign with a case Movistar social networks in the world.
Locution commercial
We know that the little things are what make us feel bigger.
We understand that the long way, is the advantage to grow together and do it better.
We do not know what being alone ...
Because we always find a way to communicate what we feel.
We turn away proximity.
We learned that success is not a secret, it is the union of a team.
Because where you are, Movistar will be.
More than gestures, a feeling
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(ATL - Publicis)
Concept
More than gestures, a feeling
Rational
People in one way or another, get how to convey their feelings.
They use phrases like that embedded link in what they communicate.
Even little expressive people, often resort to some form of nonverbal communication to express themselves.
But those who understand, no need of many words, and Movistar has been in those moments where communication is easy, where there are thousands of ways to do it and there is always shared the same sentiment.
Through this commercial we see Movistar impacts the lives of people and their lives integrates organically.
Concurso Ideas 2015
(ATL - Publicis)
Concept
Dreaming is one of the daily activities that humans undertake more easily and fluently in their daily lives, longing for emotional and material aspects that are out of reach, but not impossible. For this reason "It is in you" is a concept that uses the resource of documentary evidence to allow this behavior and show that in most cases our dreams do not match the way we act.
Synopsis
The commercial will be recorded documentary and generally start making a waiting room where there are 3 different targets people waiting for the call.
For cuts we will see how each member enters another room and sits at a desk in front of the camera and begin to answer a series of questions (Name. Profession. What do you like to do? In life what would you most like to have?)
These questions will make participants relax and express their deepest aspirations. To close with the question:
What did you do to achieve it?
Magazine Producto
(ATL - Publicis)
Description
Idea: Show Publicis Venezuela as an agency that molds to the digital world which is constantly changing. Leading new ideas, leading change.
Graphics: With the copy "lurking in the digital world" shows through a play of light in a dark room, like any other, where many work, design, chat and even some we became the best stalkers, that despite so whenever Publicis has its eyes on the day of the digital move.
